J!Analytics

 
Portfolio: Healthday News

HealthDay (www.healthday.com), a division of Scout News LLC, is a health news provider that licenses its content to media companies, hospitals, managed care providers and government agencies.  AJ approached Healthday realizing that despite being the most rapidly aging society in the world, Japan has virtually no credible consumer health content.

AJ negotiated an exclusive arrangement with Scout News to distribute the Healthday content in Japan.  It assembled a team of editors, translators, and support staff and is now syndicating the content to some of Japan’s leading health sites including Yahoo! and the Nihon Keizai newspaper’s health channel.

Now Healthday has a rapidly growing annuity business (revenues grew by 50% in 2007 and 2008), which requires almost no head office resources other than to collect the royalty checks.

Working with AJ Advisers has allowed us to enter an important market at a low cost. They understand the business in Japan and we plan to continue working with them as we expand our news offerings.


-Dan McKillen, President of Scout News
.