When Glam Media (www.glam.com), the world’s foremost branded online distributed media network, realized a large portion of its traffic was coming from overseas, it determined launching in Japan --the second largest advertising market in the world and a Mecca for luxury brands -- was a top priority.  

With the aggressive goal of launching the business within a year’s time, they realized the need for outside help. They turned to AJ Media Network’s parent company, AJ Advisers, who initially provided a market assessment report, developed a market entry strategy, and followed by identifying strategic partners and hiring the CEO.
 
Glam’s successful launch is significant in two aspects.  First it demonstrates the strong interest in the Japanese market for the distributed media business model.  

Second, Glam employed a novel, yet powerful corporate structure for its Japan launch. Glam created a partnership in Japan where it holds  controlling interest, while inviting a number of strategic minority partners such as Nikkei Business Publications to participate. Outside investors are limited such that Glam’s interest will remain above 66.66%, the threshold in Japan for super control.

“AJ Advisers was instrumental in launching our business in Japan. Their ability to assess the market opportunity, define the critical path of action, establish contacts and relationships in this difficult market and to follow through and assist us with implementation, made their contribution invaluable.” 

-Ernie Cicogna, Co-Founder, Glam Media Inc.